Among the insights are that executives (especially young executives) are influenced to action after watching a business video. Also interesting is that executives are slightly more likely to watch videos on Facebook than YouTube. The top four categories of videos consumed on business sites are business news reports (74%) business insights/expert advice (64%) Speeches, event presentations, panel discussions (57%) and case studies (56%). Still older executives (50 or older) do not seem to be as comfortable with video as younger executives.
December 12, 2010
New Report Shows Business Related Online Video Consumption Increasing
Forbes just came out with a study showing C-level executives are using video more and more for business purposes.
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