Among the insights are that executives (especially young executives) are influenced to action after watching a business video. Also interesting is that executives are slightly more likely to watch videos on Facebook than YouTube. The top four categories of videos consumed on business sites are business news reports (74%) business insights/expert advice (64%) Speeches, event presentations, panel discussions (57%) and case studies (56%). Still older executives (50 or older) do not seem to be as comfortable with video as younger executives.

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