Author Archives: John Houghton
Mobile Strategy: Know Your Customer
It is an old matra dating back to Socrates who said not only to know thyself, but to know the soul of your counterpart, in this case your customer. When new medium such as mobile is introduced, this throws a … Continue reading
Posted in Mobile Strategy
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2014 Podcast Directories: Places to Submit Your Podcast
I haven’t blogged on this site for a while, so here goes. This site is currently half broken and we’ll be shaping it up in the next few days. I’m in the process of submitting a podcast to directories and … Continue reading
Posted in Podcasting
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New Report Shows Business Related Online Video Consumption Increasing
Forbes just came out with a study showing C-level executives are using video more and more for business purposes. Among the insights are that executives (especially young executives) are influenced to action after watching a business video. Also interesting is … Continue reading
Posted in Facebook, Online Video, Social Media
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You Don’t Have To Be A Big Company To Leverage Online Video To Increase Sales
I just came across a great article in the NY Times, talking about how companies are using online video to reach customers. ”At a time when other categories of advertising dollars are shrinking, video ads are booming.” http://www.nytimes.com/2009/11/11/business/media/11adco.html?_r=1 Big media … Continue reading
Posted in Online Video
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